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 and shoe output will be produced abroad.Adequate funding, broader market will naturally attract more and more people to plunge in. Back to them only to find that their corporate brands have buried among the many competitors, featureless.Chendai abroad also found that: the same is a pair of sneakers, labeled "adidas", "Nike" trademark, that price is many times their own sneakers.At that time, the whole in the shoe industry area Chen Dai people are pondering the same question: oakley sunglasses holbrook ebay  how to make your own brand has value? Anta first finds the answer. In 1999, the 1.6 million Yuan invited Kong Linghui as the spokesperson, saying "I choose, I like" was quickly completed by ANTA brand and communications, oakley sunglasses fuel cell ladies and greatly boosted the market's growth. From 2000 to 2004, for 4 consecutive years, Anta sneaker market share ranks the first in the country.So XI bian Cun shoe "brand" road starts again.In 1997, has traditionally focused on the soles of Ding Siqiang finally can't restrain, hope shoe market are fighting for a slice, and quickly create "Meike"

 brand.In the international market, Ding Siqiang agents benefit strategies, and success. Now in 46 countries around the world have registered "Meike" trademark.In the domestic market, hengqiang has hired dawn, Stefanie Sun, show Luo and other celebrities as spokesmen.Stronger licensing action was successful, which undoubtedly is one of the many chendai shoe is committed to creating a vivid epitome of sport.Now, enjoy "the China shoes capital" of the Jinjiang chendai, already has 6 China brand trade mark, 30 Chinese well-known trademarks, while XI bian Cun 4 and 7 respectively, including special steps, Jordan, strong beauty g and four companies.3. the land shortage and a lack of management---are up against two "Tiger"Meike's output has grown rapidly, but it grew back, but is forever lost for several small businesses."Last year, Meike's export increased by more than 1 million over the previous year, and a small business can produce no more than 200,000 ~30 million pairs of shoes a year. The market is so saturated that the, the

increase in our sales, means that there are 5~6 small and medium enterprises to close down. "Ding Siqiang said with a serious face. This year, Meike export output has increased by more than 1 million pairs.Such a harsh market realities, let XI bian Cun shoe declining from a peak of more than 200 companies now more than more than 70. Space constraints and the shortage of talents and became Chen Dai Zhen XI bian cun and the increasingly deep "pain"."Chen Dai shoes development up to now, is the most difficult at this stage, don't do brand development is difficult, competition is so intense, many small businesses do not up and down. "When a nearly 7-year Brook village Party Secretary Ding Siyong, prospects for those small businesses in the village is also quite worrying.However, he was more worried about big business in the village. The late 90, because XI bian Cun the land size to meet the development requirements, three chose to leave, qingmeng development zone to build the new plant. This give the XI bian Cun painful blow.