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 2000, many generic small companies emerged in Guangdong, all of a sudden shocks of Conway and Li Ning products.Upheavals in the market, Conway and Li Ning was taken by two very different attitudes.Li Ning is thinking, what sports brand. In 2001, the Li Ning began to match the architecture and brand through a series of reforms oakley sunglasses juliet repair  of the Organization: including external managers formed a from international companies such as Procter and Gamble, Coca Cola, DuPont and Nike Team of professional managers established market research, consumer research ... ...Through extensive interviews and research, Li-Ning followed Nike's strategy, the Li-Ning brand described as "young" and "friendly", "active", "alive", and "made in China", aimed at younger consumers made a series of moves.But this time, Conway is still tied down by the empirical, not realizing that the market and competitors have been undergoing dramatic changes. Due to the time lag on the  oakley crankcase sunglasses cheap market reaction, in addition to the flagship product, garments will face more fierce competition

, Conway's footwear and other types of product development there have been traces of lag.Conservative policy led Conway to be beyondLi Ning and Li Weiquan, another difference between the two companies in the use of funds above.Either now or before, and Conway were "very rich". With rising stars such as Anta does not like Conway and Li Ning has 20 years of history, is developed step by step, cash flow and its own capital reserves are abundant.Conway is essentially rely on their own capital development over the years, few financing, no liabilities--suggesting that Conway's "Foundation" is very thick, but also highlights its relatively conservative in recent years. In this regard, said Li Weiquan, "Conway has been known for its robust, never advocated the use of unconventional, to achieve the maximum benefits of casino-style risk-taking."Explosive growth in the industry and competitors seize the time ring time, insist conservative development is hard not to miss the opportunity. Li-Ning's false start was one of the prerequisites is that

his identity and marketing strategy has always been more publicity.In the 90 's of the last century in the eyes of the majority of your customers, "Li Ning" is more than just a brand name, he is carrying a generation dreams of power "Prince of gymnastics": has won 106 gold medals, was named one of the 25 athletes of the 20th century's greatest, and Jordan, Bailey tied."Li Ning" to do in the name of company names and trademarks, can be seen lining a high profile personality; has clothing sponsor of the Olympic Games in Barcelona, thanks to the Beijing Asian Games and the rapid rise of the right, then shows his enthusiasm for the promotion.Of course, after 2000 years, Li-Ning the name influence on a generation of young people has become increasingly weakened, at this point, is a bold of financing and big brand-building investment, Ning again hit.Can see from Li Ning's earnings, 2000 years after Li Ning a year in spending on advertising and marketing expenses to total revenues of 15%-17%, research and development investment accounted for

 

the cost of sales 3.5%-4%. in 2006 the turnover of 3.18 billion yuan, and total advertising expenses calculation of 16.4%, Li Ning, 2006 marketing and advertising expenses of about 520 million dollars.Conway and 2006 sales of more than 1 billion yuan in advertising, only tens of millions of dollars, total turnover is less than 5%.Successfully thaw Fund Li-Ning the leapAlthough Li Ning in development, like Conway and no oakley sunglasses hijinx price  shortage of money, but to improve the company's ability to manage and easier to list in Hong Kong, he used a different strategy: in January 2003, the Singapore Government investment company SGIC and the China International Capital Corporation by CDHChinaFund into the Li Ning company, and the Board, owns 4.6% shares of 19.9% and Li Ning, respectively.Li-Ning through the introduction of two strategic partners into the company, the most important is the introduction of the two companies ' advanced management concepts to oakley sunglasses antix lenses cheap our company. This double whammy multibillion, effectively solve the management problems in

the development of the company, which is often unexpected or not capable of many other private enterprises.In June 2004, Li-Ning's successful listing on the main Board of Hong Kong raised HK $ 430 million, determined by its 15-19 times earnings, like casual apparel in Hong Kong-listed Giordano 17.6 times times the company is similar to above 14.5 times times the brand Adidas and Reebok International of 12.9 times. Also developed more than 10 years of business, also has plenty of its own money, Li Ning, but choose not to keep exploring, but actively financing, poured money into the promotion, resulting in explosive growth. This not only makes it the first domestic IPO of sports goods enterprises and in front of the market in 2004, has exceeded the number of more than 2000 stores nationwide, the figures are even higher than today's Conway. At present, Li Ning has more than 4,000 chain stores nationwide, is more than twice times Conway.Conway, a painful experienceAs international sporting brands entering the Chinese market,

as well as the Hong Kong-listed over a jump, Li Ning has been completely clear of Conway and other competitors, is considered the only way to compete with the international giants such as Adidas, and Nike with length of Chinese sporting goods brands.United States SGI to research institutions (sporting goods intelligence) according to 93 global sporting goods industry market value of listed companies scheduled seating, Li Ning, among the similar enterprises in the world top five for the first time, ranked by market capitalisation in the Nike, adidas, Puma, and aishike private after four major international brands.Regardless of whether they be reconciled with the status quo, Conway admits Li Ning and Conway have facts that are not on the same level.From the perspective of market position, Conway is in the first tier (such as Adidas, Nike, Li Ning) with the second Echelon (ANTA, 361 ° and so on). In other words, Li Ning has been locked as his rivals Adidas and Nike, and Conway's rivals are Li Ning and ANTA.However, despite losing the

 

lead and come from behind by opponents, but the recent move from Conway and planning can be seen in the very bitter experience, with Conway again with Olympic ambitions to oakley big taco sunglasses ladies  overtake Li Ning. In the eyes of Conway, they also have massive growth in capital and space; and Li Ning's developmental disabilities gave Conway again to catch the probability25 villages in Jinjiang chendai town (community), it is not the largest, nor populous."Go to the XI bian Cun, where you will find the answer. "When we want to find an analysis of samples of chendai shoe industry development, chendai passionate person but without hesitation it happened out of the village's name.Crook, chendai, mark1. go to the market to sell products oakley ten sunglasses price into the brand, the original impulse of get rich step by step towards sublimationXI bian Cun is not the earliest shoe-making village, chendai town, but came from behind to the footwear industry is one of the most rapidly developing village. From the 80 's of last century's 10 branches small family factory started, StreamSide footwear

company peak had reached more than 200 enterprises."I didn't know I had a boat, even with billions of worth. "Childhood mowing boat to catch fish with several partners and village scenes, old malls Ding Siqiang, good-natured smile on his face.Ding Siqiang is stronger Meike's boss, and his partner, namely xtep, Jordan, now known as Le Grand Masters Ding Shuibo, Ding Guoxiong and Ding Si.These familiar brands in the 80 's of last century, but with their own halls or deep well build up small workshops. The summer of that year, Ding Shuibo aged 17 and two sworn brothers each took out 500 Yuan, XI bian Cun River built a small shed, known as "three", starting their own businesses. While supporting their business, is more naive than a desire to make money rich.Seemingly complex shoe-making process not stumped to three boys, and soon they were familiar with shoe making process. However, shoe making, sold where is the most critical.Local markets are becoming saturated, the three boys will look to the national, and started

nationwide sales network of spreading.Thus, chendai, supply and marketing personnel across the country, chendai come together from the national. What customers demand, what they produce, not material to the field organization, producing good products sold all over the country. Take a pair of shoes, in the early 90 's, Chen Dai who realizes the generation, a large number of streams and rich desire to dream.2. today, when Chen Dai people, many back then when the shoe industry, will not help reference year: 1992This year, 97 XI bian Cun has established township enterprises, when industrial output value exceeding 100 million Yuan.This year, formally a County City of Jinjiang. Jinjiang City Government quickly introduced a series of preferential policies: Enterprise as long as foreign investment, whether in Bank lending, is also on the introduction of technology, will be favorable.Thus, a large number of export-oriented enterprises have emerged, the introduction of foreign advanced production lines and technology, the introduction of foreign funds
 

 and shoe output will be produced abroad.Adequate funding, broader market will naturally attract more and more people to plunge in. Back to them only to find that their corporate brands have buried among the many competitors, featureless.Chendai abroad also found that: the same is a pair of sneakers, labeled "adidas", "Nike" trademark, that price is many times their own sneakers.At that time, the whole in the shoe industry area Chen Dai people are pondering the same question: oakley sunglasses holbrook ebay  how to make your own brand has value? Anta first finds the answer. In 1999, the 1.6 million Yuan invited Kong Linghui as the spokesperson, saying "I choose, I like" was quickly completed by ANTA brand and communications, oakley sunglasses fuel cell ladies and greatly boosted the market's growth. From 2000 to 2004, for 4 consecutive years, Anta sneaker market share ranks the first in the country.So XI bian Cun shoe "brand" road starts again.In 1997, has traditionally focused on the soles of Ding Siqiang finally can't restrain, hope shoe market are fighting for a slice, and quickly create "Meike"

 brand.In the international market, Ding Siqiang agents benefit strategies, and success. Now in 46 countries around the world have registered "Meike" trademark.In the domestic market, hengqiang has hired dawn, Stefanie Sun, show Luo and other celebrities as spokesmen.Stronger licensing action was successful, which undoubtedly is one of the many chendai shoe is committed to creating a vivid epitome of sport.Now, enjoy "the China shoes capital" of the Jinjiang chendai, already has 6 China brand trade mark, 30 Chinese well-known trademarks, while XI bian Cun 4 and 7 respectively, including special steps, Jordan, strong beauty g and four companies.3. the land shortage and a lack of management---are up against two "Tiger"Meike's output has grown rapidly, but it grew back, but is forever lost for several small businesses."Last year, Meike's export increased by more than 1 million over the previous year, and a small business can produce no more than 200,000 ~30 million pairs of shoes a year. The market is so saturated that the, the

increase in our sales, means that there are 5~6 small and medium enterprises to close down. "Ding Siqiang said with a serious face. This year, Meike export output has increased by more than 1 million pairs.Such a harsh market realities, let XI bian Cun shoe declining from a peak of more than 200 companies now more than more than 70. Space constraints and the shortage of talents and became Chen Dai Zhen XI bian cun and the increasingly deep "pain"."Chen Dai shoes development up to now, is the most difficult at this stage, don't do brand development is difficult, competition is so intense, many small businesses do not up and down. "When a nearly 7-year Brook village Party Secretary Ding Siyong, prospects for those small businesses in the village is also quite worrying.However, he was more worried about big business in the village. The late 90, because XI bian Cun the land size to meet the development requirements, three chose to leave, qingmeng development zone to build the new plant. This give the XI bian Cun painful blow.

 

 Follow Hua Zhu, Jin Daisi and other big companies because of space constraints, chendai stronghold being moved out."At the moment, somewhat like a nursery in the village, cultivate business went away. No way, our policy environment than others. oakley sunglasses discount singapore  Want to keep businesses, but no policy. Tax account premium has preference in the field, we're not. "Although the village has done a lot of work, but even Jordan also moved the corporate headquarters moved to Xiamen, Ding Siyong hurt so very helpless.Stronger Meike is one of the lucky one. After chendai sanxingte step out, make two pieces for it, at the same time, with the help of villagers ' Committee, hengqiang successively to 13 companies bought more than 50 acres oakley ladies commit sq sunglasses of land, was built through the integration of new plants, basically meeting the needs of enterprise development.However, Ding Si strong sense of crisis not over: "now the size of the business is growing, are in a dangerous situation and is not standard on a number each day. ”Family business background, chendai led to the vast majority of

enterprise management is not standard, coupled with limited production and living environment, but also discouraged many enterprises need talent. Without specification, companies to grow bigger. 4. innovation in solving the bottleneck of land for businesses in JinjiangNow, XI bian Cun Committee's best hope, is the standard factory built. Left over more than 300 acres of land in the village, village Committee planning the built living quarters and the rest all of standard factory buildings, with the first phase of the reconstruction of the old village starts.Chendai town Party Secretary Xu Liangzhi, resource development problems not insurmountable issues, corporate competition. "I think it is the bottleneck of the development of enterprise in human consciousness. Land is not big enough? That small farmers a lot. Chen Dai people love spelling dare to win, also has a tradition of solo. Enterprises prefer to walk, do not want to vacate land but to rely on Government to lead. Now the Government is planning to build corporate headquarters

 business and shoe, shoe markets, is that Headquarters and marketing (shoe accessories market, the shoe market) to stay in chendai, gradually relocated to the field and factory. Only in this way, chendai, sports and leisure footwear industry cluster in order to achieve greater development. ”In Jinjiang River area and the bridge connecting lines of 1200 acres of land, Chen Dai proposed the planning and construction of the second industrial zone, chendai town, give it a name---"chendai footwear headquarters business district.""The Headquarters district", as the name suggests, is used to carry the corporate headquarters. Once completed, will have 36 chendai enterprises headquarters will be moved into this industrial zone. In chendai town mayor Wang Maoquan's words, is "Enterprise chendai ' root ' stay at Jinjiang".At present, this industrial area, the vast majority is still under construction, and long international is currently the only company headquarters has been moved to the Headquarters district businesses.Founded in 1993,